Answer applicant questions, remind parents about fees, and send exam notices on WhatsApp, the app your students already open every day. CampaigningTool runs on the official WhatsApp Business API, so your admissions, accounts and exam teams can all work from one college number.
Most colleges still depend on phone calls, SMS, email and notice boards. The result is familiar. Applicants ask the same ten questions again and again, parents miss fee dates, and an urgent notice reaches half the class too late.
Students and parents already use WhatsApp daily. A message there is far more likely to be seen than an email, and it can carry a brochure, a fee receipt or a payment link in the same chat. With CampaigningTool, your college sends those messages through the official WhatsApp Business API, and your team's replies, reminders and records stay in one place.
Streamline every touchpoint across admissions, campus accounts, and examinations.
An AI agent replies to questions about courses, eligibility, fees, last dates and hostels, using the documents you give it. It collects the applicant's name, phone number and course of interest, and passes the chat to a counsellor when a person is needed.
WhatsApp AI AgentSend each parent a reminder with the student's name, amount, due date and a pay button. Follow up with a receipt once the payment is done.
WhatsApp PayShare exam timetables, holiday notices and class changes with one batch, one department or the whole college, without copying numbers into a group.
Bulk WhatsApp message broadcastIf classes are cancelled or an exam is postponed, reach students and parents in minutes. Alerts go only to contacts who agreed to receive messages.
Gather admission details, event registrations and course feedback inside WhatsApp instead of sending people to another website.
WhatsApp FormsAnnounce open days, seminars and campus drives, then send a reminder the day before. Pick the date and time in advance.
Message schedulerSend parents an automated reminder with the student's name, fee amount and a direct payment button. Follow up with a receipt once payment is received.
Get your institution onboarded on the official WhatsApp Business API in 4 easy steps.
Link your Meta Business account and WhatsApp number to CampaigningTool.
Upload students and parents via Excel or CSV, then group them by course, year or batch.
Start from our template library and send them to Meta for approval.
Send messages, schedule reminders, and let your staff answer replies from a shared team inbox.
Here are examples you can adapt. Meta reviews each template and decides its final category.
| Stage | Example message |
|---|---|
| Enquiry | "Hi {{name}}, thanks for asking about {{course}}. Here is the brochure and fee structure. Reply 1 to talk to a counsellor." |
| Application deadline | "Hi {{name}}, applications for {{course}} close on {{date}}. You can finish yours here: {{link}}" |
| Fee due | "Dear {{parent_name}}, the fee of ₹{{amount}} for {{student_name}} is due on {{date}}. Pay here: {{link}}" |
| Fee received | "We have received ₹{{amount}} for {{student_name}}. Your receipt is attached." |
| Exam notice | "The {{semester}} exam timetable is ready. Download it here: {{link}}" |
| Event | "Our open day is on {{date}} at {{time}}. Reply YES to reserve a seat." |
How official WhatsApp messaging compares to legacy channels for student and parent engagement.
| Feature | SMS | ||
|---|---|---|---|
| Attach brochures, PDFs and images | Yes | No | Yes |
| Two-way chat with your team | Yes | Limited | Slow |
| Buttons and payment links | Yes | Link only | Link only |
| Delivery and read status | Yes | Delivery only | Unreliable |
| Students check it daily | Usually | Often ignored | Often ignored |
Add a clear tick box on your admission and enquiry forms, and keep a record of who agreed.
Meta reviews the messages you send to people who haven't messaged you first. Marketing messages need more care than reminders and notices.
India's Digital Personal Data Protection Act, 2023 applies to personal data, and students under 18 need a parent's consent. Please ask your legal adviser how it applies to your college.
Don't send marks, medical details or disciplinary notices in a broadcast. Send them one to one, or ask the student to log in to your portal.
Everything you need to know about setting up official WhatsApp communication for higher education.
Yes. You can send an approved template with the student's name, amount, due date and a pay button, then follow up with a receipt. Meta decides each template's category, so submit your fee reminder early.
Yes. Only message people who have opted in. Add a consent box to your admission and enquiry forms and keep a record.
Often yes, but the number must meet Meta's requirements, and you may need to remove it from the regular WhatsApp app first. Read our requirements page or contact our team.
Yes. The multi-user team inbox lets admissions, accounts and the exam cell answer from the same number. You can assign each chat to the right person.
It answers from the documents you provide, such as your prospectus, fee list and FAQs, and passes the chat to a counsellor when it isn't sure. Check its answers regularly and update your documents when fees or dates change.
CampaigningTool has an API and webhooks. Whether it fits your ERP depends on that system, so tell us which one you use and we'll confirm.
Yes. Templates can be written in the languages Meta supports, including Hindi and Bengali. Each language version needs its own approval.
You pay a monthly or yearly plan plus 18% GST. Meta's message charges are passed on at Meta's rate with no markup from us. See the pricing page.
Powerful tools to connect with students, automate replies, and collect payments.
Official cloud infrastructure for verified institutional communication.
Learn APISend batch announcements, timetables, and campus alerts to thousands.
Explore BroadcastsDeploy a 24/7 admission counselor trained on your college prospectus.
See AI AgentLet admissions, accounts, and examination teams reply from one number.
Team InboxPre-approved templates for admission alerts, fees, and campus events.
View Templates
